{"id":118,"count":1,"description":"We partner with internal stakeholders to move leads through the funnel successfully and efficiently. Our approach is deeply rooted in an A\/B testing and all decisions are made based on data. We always start with a review of tracking capabilities and reporting infrastructure.  Once we are confident that we can cleanly and accurately measure business-level impact, we evaluate performance of the existing funnel in order to surface the lowest hanging opportunities.  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