{"id":79899,"date":"2022-03-31T01:58:54","date_gmt":"2022-03-31T01:58:54","guid":{"rendered":"http:\/\/stage.mosaicmkt.com\/?p=79899"},"modified":"2022-03-31T01:58:58","modified_gmt":"2022-03-31T01:58:58","slug":"how-can-your-organization-avoid-data-and-reporting-blind-spots","status":"publish","type":"post","link":"http:\/\/stage.mosaicmkt.com\/how-can-your-organization-avoid-data-and-reporting-blind-spots\/","title":{"rendered":"How can your organization avoid data and reporting blind spots?"},"content":{"rendered":"\n<p>This week we have been writing&nbsp;<a href=\"https:\/\/www.mosaicmkt.com\/5-easy-ways-to-effectively-monitor-your-organizations-blind-spots\/\">about organizational blind spots and how to avoid them<\/a>.&nbsp; A lot of organizations think that data and reporting are good ways to overcome blind spots and they can be if you take the right approach.&nbsp; But, if you take the wrong approach the data will simply make your blind spots harder to see.&nbsp; How can you avoid data blind spots?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 Steps to Avoid Data and Reporting Blind Spots<\/h2>\n\n\n\n<ol><li><strong>Let others review the data<\/strong>&nbsp;&#8211; Just&nbsp;<a href=\"https:\/\/www.mosaicmkt.com\/5-easy-ways-to-effectively-monitor-your-organizations-blind-spots\/\">like monitoring your organization\u2019s blind spots overall<\/a>&nbsp;requires outside perspective and feedback, data blind spots can be overcome by having multiple perspectives review your reporting and data.&nbsp; Create a regular meeting so that multiple areas of the company and outside perspectives can review the data and challenge assumptions.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/li><li><strong>Avoid cherry-picking&nbsp;<\/strong>&#8211; In leading an organization you need to be aware of challenges, but your team and agencies have some different incentives.&nbsp; They feel the pressure to make the numbers look good, which results in them finding the data points that put the best spin on performance.&nbsp; We see this all of the time, an agency will say look at how we have reduced cost per acquisition, but gloss over the fact that transactions are down.&nbsp; This cherry-picking of data can hide issues or delay how quickly you can address them.&nbsp; If new data is shared, ask: Why is the new data important?&nbsp; Will this data be shared on a regular basis in the future? Is there additional data that tells a more complete story?<\/li><li><strong>Consistent reporting<\/strong>&nbsp;&#8211; Develop a set of consistent reports and trackable goals that are reviewed at least once a week.&nbsp; If for some reason different metrics need to be measured do not let one individual make that develop a reporting change management protocol so that everyone fully understands why the reporting is changing.&nbsp;<\/li><li><strong>Establish criteria ahead of time<\/strong>&nbsp;&#8211; When considering and implementing new initiatives it is important to use a measurement methodology that establishes a hypothesis and sets measurement criteria before launching.&nbsp; Setting expectations ahead of time eliminates project performance being decided by the person who is most persuasive.&nbsp;<\/li><li><strong>Use best practices<\/strong>&nbsp;-Innovation can be terrific and it can even be great in your reporting as there may be new metrics that provide a more meaningful look at performance but make sure your team also incorporates data and reporting best practices.&nbsp; An entirely unique reporting process will make it difficult for others to review and will not instill confidence as it will be difficult to compare performance against benchmarks.&nbsp;<\/li><\/ol>\n\n\n\n<p><strong>TL;DR<\/strong><\/p>\n\n\n\n<p>Data and reporting can be powerful tools to help you overcome organizational blind spots, but they must be used correctly.&nbsp; Poor implementation can actually reinforce your blind spots.&nbsp; Consistent reporting with external reviews will help you overcome blind spots.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week we have been writing&nbsp;about organizational blind spots and how to avoid them.&nbsp; A lot of organizations think that data and reporting are good ways to overcome blind spots and they can be if you take the right approach.&nbsp; But, if you take the wrong approach the data will simply make your blind spots [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":79900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[19,93],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How can your organization avoid data and reporting blind spots? 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