{"id":79782,"date":"2022-01-19T13:07:44","date_gmt":"2022-01-19T13:07:44","guid":{"rendered":"https:\/\/stage.mosaicmkt.com\/?p=79782"},"modified":"2022-01-19T13:07:48","modified_gmt":"2022-01-19T13:07:48","slug":"culture-and-growth-for-b2b-saas-companies","status":"publish","type":"post","link":"http:\/\/stage.mosaicmkt.com\/culture-and-growth-for-b2b-saas-companies\/","title":{"rendered":"Culture and Growth for B2B SaaS Companies"},"content":{"rendered":"\n<p><a href=\"https:\/\/mosaicmkt.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">We<\/a>&nbsp;are often part of the post-transaction frenzy that is inevitable at newly-funded companies.&nbsp; Leaders, striving to realize the synergies and efficiencies highlighted in the investment decks, focus on things like finalizing budgets, briefing the board, filling open executive positions, etc. The focus on progress and action often comes at the expense of addressing one of the most critical factors of post-transaction success &#8211; culture.&nbsp; With M&amp;A activity at record levels, we wanted to take a minute to share our thoughts on culture and growth.<\/p>\n\n\n\n<p>&nbsp;You\u2019ve likely heard the saying \u201cculture will eat strategy for breakfast\u201d but another perspective is that the&nbsp;<em>right<\/em>&nbsp;culture can empower an organization to be agile, supporting many different paths forward.<\/p>\n\n\n\n<p>Despite knowing this, many leaders will never address culture successfully.&nbsp; Why?&nbsp; It\u2019s hard to do&nbsp;and takes significant time and resources (which could be directed at higher priority initiatives).<\/p>\n\n\n\n<p>But here\u2019s the interesting thing about culture &#8211; it will develop with or without leadership involvement.&nbsp; As Ben Horowitz, founder and leader of LoudCloud, a pioneer in SaaS, put it, \u201cIf you don\u2019t methodically set your culture, then two-thirds of it will end up being accidental, and the rest will be a mistake.\u201d&nbsp; And trying to change ingrained culture once it becomes an impediment to growth is much, much harder to do, and in some cases, impossible.<\/p>\n\n\n\n<p>Bottom line &#8211; investing the time upfront to intentionally build and shape a growth-oriented culture is critical to an organization\u2019s success post-transaction.&nbsp; While there are no \u201chacks\u201d or shortcuts when it comes to culture, there are 3 simple things you can do to maximize success:&nbsp;<\/p>\n\n\n\n<ol><li><strong>Start at the top:<\/strong>&nbsp; It is essential for CEOs to convey a sense of urgency, interest,&nbsp; and passion around culture while also gaining buy-in to prioritize it from all the other leaders.&nbsp;<\/li><li><strong>Position it right:&nbsp;<\/strong>&nbsp;It must be clear to employees at all levels that building the right culture is&nbsp;<em>essential<\/em>&nbsp;to growth goals.&nbsp; It is a need-to-have &#8211; bad culture will eat strategy for breakfast; but a strong culture opens up limitless opportunities and possibilities for the organization\u2019s path forward.&nbsp;<\/li><li><strong>Ask for help:<\/strong>&nbsp; Addressing culture from the inside often requires experts and insights from the outside.&nbsp; Don\u2019t hesitate to engage an external agency or consultant that specializes in this stuff to help you manage the process.&nbsp;&nbsp;&nbsp;<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>We&nbsp;are often part of the post-transaction frenzy that is inevitable at newly-funded companies.&nbsp; Leaders, striving to realize the synergies and efficiencies highlighted in the investment decks, focus on things like finalizing budgets, briefing the board, filling open executive positions, etc. The focus on progress and action often comes at the expense of addressing one of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":79783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[93],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Culture and Growth for B2B SaaS Companies - Mosaic Growth Solutions - B2B SaaS Marketing Agency for High-Growth Businesses Serving Private Equity, VCs and Start-Ups<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stage.mosaicmkt.com\/culture-and-growth-for-b2b-saas-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Culture and Growth for B2B SaaS Companies - Mosaic Growth Solutions - B2B SaaS Marketing Agency for High-Growth Businesses Serving Private Equity, VCs and Start-Ups\" \/>\n<meta property=\"og:description\" content=\"We&nbsp;are often part of the post-transaction frenzy that is inevitable at newly-funded companies.&nbsp; 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