{"id":79763,"date":"2021-12-30T13:13:13","date_gmt":"2021-12-30T13:13:13","guid":{"rendered":"https:\/\/stage.mosaicmkt.com\/?p=79763"},"modified":"2022-01-05T16:10:06","modified_gmt":"2022-01-05T16:10:06","slug":"ready-or-not-here-comes-growth-growth-for-pe-backed-saas-companies","status":"publish","type":"post","link":"http:\/\/stage.mosaicmkt.com\/ready-or-not-here-comes-growth-growth-for-pe-backed-saas-companies\/","title":{"rendered":"Ready or Not, Here Comes Growth: Growth for PE-Backed SaaS Companies"},"content":{"rendered":"\n

Mosaic Minute – 12-8-2021<\/strong><\/p>\n\n\n\n

As <\/em>growth consultants in the B2B software space<\/em><\/a>, we\u2019ve learned a thing or two about what it takes to scale a high-growth company.  To start, we realize how difficult and all-consuming it can be.  Content on best practices and how-to\u2019s is always a nice-to-have, but if you are responsible for growth at a B2B software company you don\u2019t have time to find and read long white papers.  <\/em><\/p>\n\n\n\n

That\u2019s why we are going to start sharing what we\u2019ve learned about driving fast, efficient growth through a series of short, easily digestible reads. Although our company name calls out marketing specifically, our content will cover everything that has an effect on successful growth. <\/em><\/p>\n\n\n\n

Ready or Not, Here Comes Growth<\/strong><\/p>\n\n\n\n

For most of the PE-backed software companies we work with, something went incredibly right – strong product, ripe market, good timing, unmet need.  To grow successfully post-investment will require a fundamentally different approach (in other words, what got the company from A to B is not the same path that will get them from B to C). Almost all the executives and leadership teams we work with recognize this and, as a result, are highly focused on building a go-forward growth strategy, in addition to the long list of other post-transaction to-do\u2019s like developing a budget, preparing for the first board briefing, hiring for key positions, etc. but often forget to ask a key question – is the organization ready for transformational growth? And we\u2019re not referring to things like strategy, processes, talent, technology, etc here. This needs to be about the organization\u2019s culture and mindset.<\/p>\n\n\n\n

TL;DR<\/strong><\/p>\n\n\n\n

The post-close excitement and motivation is really only tangible for the few people who were involved in the months of diligence and negotiations leading up to a transaction or deal.  For everyone else in the company, it\u2019s all brand new and largely unfamiliar.  One of the most important jobs of a leader is to convey this excitement and optimism about the company\u2019s future to the rest of the organization by sharing a growth vision which includes:<\/p>\n\n\n\n

  1. Clear articulation of what future success looks like<\/li>
  2. Well-defined growth goals and targets<\/li>
  3. Identification of key growth levers<\/li><\/ol>\n\n\n\n

    Our next Mosaic Minute will elaborate on how to develop a compelling growth vision and gain buy-in at all levels of the organization.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Mosaic Minute – 12-8-2021 As growth consultants in the B2B software space, we\u2019ve learned a thing or two about what it takes to scale a high-growth company.  To start, we realize how difficult and all-consuming it can be.  Content on best practices and how-to\u2019s is always a nice-to-have, but if you are responsible for growth at […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nReady or Not, Here Comes Growth: Growth for PE-Backed SaaS Companies - 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