What are the tools?<\/p>\n
I don\u2019t know, they are different for every company.<\/p>\n
What I do know, is that your fastest growth will come from utilizing the assets that your company already has.\u00a0\u00a0 <\/strong><\/p>\n These assets are there among your company\u2019s vision, your company\u2019s existing strengths and your existing resources.<\/p>\n There is a new term floating around the industry as the key to driving growth for high growth companies. It’s called asset-oriented marketing. <\/strong>Sounds fancy but it is a really simple concept – the fastest growth comes from fully utilizing a company’s existing assets.\u00a0 These assets could be a crystal clear vision, talented leadership, brand authority, a strong content, etc.\u00a0 The key is figuring out what your company’s unique assets are so you can build your strategy based on them.<\/p>\n In this article, I will share with you the three steps for finding high-growth assets that already exist within your organization.<\/p>\n The simple 3-step plan to find the assets that will drive fast growth for your business. <\/strong><\/p>\n <\/p>\n Step 1: Determine Your Company\u2019s Unique Assets<\/strong><\/p>\n If you are doing business the right way, your business does something better than other companies in your space.<\/p>\n A few examples of where your company might be exceptional:<\/p>\n <\/p>\n If you have a unique asset in one of these areas, there is often an opportunity to transform that asset into fast growth.<\/p>\n Your customer service can be used to build a strong presence on review websites. A strong word of mouth\u00a0 growth can be transformed into an ambassador program. High website traffic can become the basis for a strong inbound marketing program. For instance:<\/p>\n If your brand has been established as an authority within your industry or has strong brand recognition, this is a terrific asset that can utilized for growth in the form of influencer outreach and PR. \u00a0This is a proven way to efficiently drive awareness about your product among potential customers and the competition cannot easily replicate an asset like this.<\/p>\n The way to leverage your data to find fast growth opportunities is too look for the numbers that standout. Finding these numbers that are out of whack, either to the good or the bad, and taking steps to either alleviate the issue or replicate the finding, is how you create the opportunities that will drive high growth. \u00a0The challenge for you is that these numbers could be anywhere within the acquisition or retention stack; an underserved market, one lead form that is converting much higher, a piece of content that drives higher sales or employees who are performing far beyond their peers etc…<\/p>\n An example of growing from under-utilied assets:<\/strong><\/p>\n A Mosaic client had a sales team that did both inbound and outbound sales.\u00a0 When we looked at the numbers we could see certain team members were closing inbound deals at a 5X-6X rate over others on the team.\u00a0 The problem was that these individuals did not look like strong contributors because the team was doing both inbound and outbound sales.\u00a0 A simple growth solution was in the next month, split the teams and route inbound leads to these high-performing individuals which had the effect of immediately increasing close rates.\u00a0 So instead of replacing the team which would have taken many months and reduced morale, we used data to reveal an underutilized asset and achieved a level of growth that would not have been achievable any other way.<\/p>\n The challenge:<\/strong><\/p>\n The challenge for many companies is finding these numbers that unexpectedly different.\u00a0 This is where Mosaic\u2019s experience becomes a critical asset. We are able to look at your entire acquisition and retention lifecycles and quickly break down the pieces to find those opportunities.<\/p>\n Vision Alignment<\/strong><\/p>\n When searching for assets, insure the ones you discover align with the vision for your company. Utilizing your vision serves as a mechanism to find the most effective means of growth while eliminating poor options. Ideas that run contrary to your overall vision will not result in sustainable growth and will ultimately damage your brand.<\/p>\n For example:<\/p>\n Apple was exceptional at design and they grew their business on design.\u00a0 If they adopted marketing tactics that ran counter to that vision, they would not have been effective for Apple, even if they worked for other companies.\u00a0 Or consider a financial institution that had a vision focused on value-oriented consumers, when they launched a credit card and targeted as a high-end product, it did not lead to fast growth.<\/p>\n Here is an example of how we have accelerated growth utilizing a company\u2019s existing assets:<\/p>\n Using asset-oriented marketing, we have increased year over year organic search traffic by over 100% for many different companies in many different industries. This isn\u2019t growth from 1 user to 2 users, we have done this at large, established companies. Are we able to achieve this growth because we are SEO savants? Not at all, every time it has been because we have utilized the assets that the company already has to create compelling content experiences that drive organic growth.\u00a0\u00a0<\/strong>The content was an existing asset that simply needed to be enabled in order to drive growth from highly relevant users.<\/p>\n This principle applies far beyond SEO, this is where you should start your marketing planning.\u00a0\u00a0 This principle helps inform the tactics you should adopt and the ones you should stop considering. This is how Mosaic marketing <\/strong>works.\u00a0 You build growth by combining your existing pieces with some new efforts into a new framework to build a new picture for fast and sustainable growth.<\/p>\n Mosaic and\u00a0 our Asset-Oriented Marketing Can Help<\/strong><\/p>\n If your business needs fast, sustainable growth our Mosaic Marketing approach and Growth Action Plan (GAP) are proven, trackable methods that will help your business achieve its goals.<\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" What are the tools? I don\u2019t know, they are different for every company. What I do know, is that your fastest growth will come from utilizing the assets that your company already has.\u00a0\u00a0 These assets are there among your company\u2019s vision, your company\u2019s existing strengths and your existing resources. There is a new term floating […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n\n
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Our Work in Asset-Oriented Marketing<\/h2>\n
Mosaic Marketing is putting the pieces together<\/strong><\/h2>\n