[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.16″ custom_margin=”-14px|||||” global_colors_info=”{}”]<\/p>\n
There are 5 main deliverables included in the Mosaic Growth Marketing Assessment (MGMA).<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_padding=”|||65px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ custom_margin=”-37px|||||” custom_padding=”|0px||||” global_colors_info=”{}”]<\/p>\n Marketing Maturity Analysis\u00a0<\/b><\/p>\n We evaluate to what extent your organization, as well as your competitive set more broadly, is leveraging available marketing channels and demand generation tactics to coordinate an effective top-of-the-funnel strategy.\u00a0 We rank all direct competitors on a scale of 1-5 across critical dimensions of: brand strength, website effectiveness, organic search performance, paid strategy, and\u00a0<\/span><\/p>\n Performance Benchmarking<\/b><\/p>\n We leverage your performance reporting & data to do a full funnel analysis to understand your current performance relative to industry benchmarks.\u00a0 By tracking leads, by source if available, through each stage of your sales process, we are able to determine which channels are most effectively driving new business. We are also able to\u00a0 identify any \u201cleaks\u201d that need to be addressed as well as new opportunities to improve critical conversion rates and overall sales efficiency.\u00a0<\/span>KPIs include (by channel): website traffic, l<\/span>ead volume, l<\/span>ead conversion rate,\u00a0<\/span>MQL volume, l<\/span>ead to MQL conversion rate,\u00a0<\/span>MQL to opportunity conversion rate, d<\/span>eal conversion rate<\/span><\/em><\/p>\n Competitive Analysis<\/b><\/p>\n Evaluating the marketing maturity of your top competitors is extremely valuable to determining strategic growth opportunities.\u00a0 In addition to marketing maturity, we analyze top-of-the-funnel performance for each competitor and what seems to be working (and not working) to drive lead volume and build brand authority.\u00a0 Metrics include organic search volume, domain authority, paid spend, % branded search<\/span><\/p>\n Organizational Readiness Survey <\/b>(optional)<\/span><\/i><\/p>\n Based on experience, we have learned that organizations with growth potential must be fully committed to achieving growth.\u00a0 This starts at the top with a clear vision for what success growth looks like and alignment across executive stakeholders on key drivers of growth.\u00a0 By administering a short survey to your executive team and key leaders across the organizations, we assess your organization\u2019s current readiness level and, if applicable, actionable ways to maximize success.\u00a0<\/span><\/p>\n Growth Action Plan<\/b><\/p>\n Our assessment culminates in a highly actionable, prioritized list of growth marketing recommendations.\u00a0 Each recommendation is tied to one of the KPIs outlined above and has an associated estimated impact to baseline performance.\u00a0 As part of our assessment package, we will do a 6-month check-in to see how the organization is progressing toward its goals.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ min_height=”43.2px” custom_margin=”|auto|-22px|auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ custom_margin=”-29px|||||” global_colors_info=”{}”]<\/p>\n <\/p>\n What are the use cases for MGMA?<\/b><\/p>\n An MGMA can be valuable in a variety of situations and scenarios but here are the top use cases we see:<\/span><\/p>\n How will an MGMA benefit my organization?<\/b>\u00a0<\/span><\/p>\n It will help you understand current performance, surfacing any areas of opportunity to optimize what you are doing today.\u00a0<\/span><\/p>\n Who can benefit from the MGMA?<\/b><\/p>\n The assessment is a great \u201cgut-check\u201d for CEOs and executive leaders who are struggling to evaluate and benchmark marketing performance overall or investors and boards who are unsure if investments in marketing are generating sufficient returns.<\/span><\/p>\n \u00a0How much work will it be for my team?<\/b>\u00a0<\/span><\/p>\n The biggest lift for your organization will be during the discovery phase of our process.\u00a0 We rely heavily on your team to help us get up to speed on the business and existing efforts.\u00a0 We will also need someone on your team to provide us access to performance data and\/or direct access to the systems we need to perform the MGMA (Google Search Console, Salesforce, Hubspot).\u00a0\u00a0<\/span><\/p>\n \u00a0How long does the typical MGMA take?<\/b><\/p>\n It can take anywhere from 2-4 weeks, depending on how easily we are able to connect with critical stakeholders during the discovery process and how well-organized and well-maintained your CRM and sales performance data is. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Mosaic Growth Marketing AssessmentThere are 5 main deliverables included in the Mosaic Growth Marketing Assessment (MGMA).Marketing Maturity Analysis\u00a0 We evaluate to what extent your organization, as well as your competitive set more broadly, is leveraging available marketing channels and demand generation tactics to coordinate an effective top-of-the-funnel strategy.\u00a0 We rank all direct competitors on a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n Understand your current digital marketing maturity and uncover the most efficient path to predictable, scalable marketing-driven growth.<\/p>\n\n\n\n Assess Marketing Maturity<\/strong> Assess Marketing Maturity<\/strong> Benchmark Performance<\/strong> Identify Top\u00a0 Growth Levers\u00a0<\/strong> Gauge\u00a0 Growth Readiness<\/strong> Unleash Efficient Growth Avoid Common Pitfalls<\/strong> <\/p>\n<\/div>\n<\/div>\n\n\n\n <\/p>\n\n\n\n Biggest Challenges to Marketing-Driven Value Creation & Growth<\/strong><\/p>\n\n\n\n What is the Mosaic Growth Marketing Assessment (MGMA)?<\/strong> <\/p>\n\n\n\n Mosaic\u2019s B2B SaaS Growth Marketing Maturity Assessment is a highly collaborative, 30-day process that has been leveraged and trusted by dozens of private equity firms and their portfolio companies. The assessment evaluates a company\u2019s existing marketing efforts and opportunities using a proprietary framework \u2013 developed over years of working with privately-held high growth companies \u2013 with the goal of answering 4 critical questions:<\/p>\n\n\n\n What are the deliverables associated with the MGMA?<\/strong><\/p>\n\n\n\n What does the MGMA look at? <\/strong><\/p>\n\n\n\nFAQs<\/h2>\n
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Understand the relative maturity of your existing marketing strategy and efforts.\u00a0<\/p>\n<\/div>\n\n\n\n
Understand the relative maturity of your existing marketing strategy and efforts.\u00a0<\/p>\n<\/div>\n\n\n\n
Evaluate the effectiveness and impact of your existing marketing efforts on growth.\u00a0<\/p>\n<\/div>\n\n\n\n
Identify low-hanging opportunities to drive incremental\u00a0 growth via marketing\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n
Ensure your organization has the mindset, culture, and processes in place to enable success.<\/p>\n<\/div>\n\n\n\n
<\/strong>Execute against a highly actionable, prioritized project plan to realize your organization\u2019s full growth potential.<\/p>\n<\/div>\n\n\n\n
Leverage our tried and true playbook and experience to maximize success and impact.<\/p>\n<\/div>\n\n\n\nLack of a unified growth vision <\/td> Ineffective prioritization<\/td> Poor GTM team alignment<\/td> Weak brand<\/td><\/tr> Ineffective leadership<\/td> Ineffective reporting<\/td> Too much UX friction<\/td> Culture <\/td><\/tr> Poor execution<\/td> Not knowing your ICP<\/td> Operating reactively<\/td> Belief what worked in the past will still work<\/td><\/tr> Lack of specific goals and KPIs<\/td> Poor sales-marketing alignment<\/td> Uncoordinated strategy<\/td> <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n \n
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Competive Strategies<\/td> Marketing Maturity <\/td> Brand Authority <\/td> Demand Generation<\/td> Funnel Performance<\/td> Growth Readiness<\/td><\/tr><\/tbody><\/table><\/figure>\n","_et_gb_content_width":"","content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"yoast_head":"\n