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This is Big! Google Ads Lead Form Extension for Mobile

I just read this post from Wordsteam about the Google Ads Lead Form extensions.  Below I give three reasons I am pretty excited about this and two big caveats:  Reasons to be excited for Google Lead Forms Mobile conversion rates have always been...

Top 4 Reasons Strategic Plans Fail

Annual strategic planning.  We have all been there – hours, sometimes days, sequestered in a room with fellow executives, evaluating budgets line by line, setting business goals based on stakeholder expectations, and prioritizing limited resources. Time is spent...