It was a mess. We cracked open a client’s Hubspot instance to take a look at their lead scoring methodology and it was like spaghetti code, with many different, difficult-to-follow paths to creating a lead score. It gave us a headache just trying to trace...
What websites offer B2B reviews? The number of websites that offer B2B reviews is quickly growing. The original large player was G2, which started as G2 Crowd. The next big player is Capterra which is owned by Gartner and includes a number of websites that offer B2B...
If you haven’t used the database functions in Google Sheets you haven’t truly lived…well that may be a slight exaggeration, but the power of the database function is truly impressive. The formula is a little hard to get used to, but once you get...
Mosaic Minute – 12-8-2021 As growth consultants in the B2B software space, we’ve learned a thing or two about what it takes to scale a high-growth company. To start, we realize how difficult and all-consuming it can be. Content on best practices...
Mosaic Minute – 12/15/21 As growth consultants in the B2B software space, we’ve learned a thing or two about what it takes to scale a high-growth company, so we are sharing what we’ve learned about driving fast, efficient growth through a series of short,...
Paid search can be a critical component of a marketing plan designed to drive high-growth quickly. In our history of engaging with recently acquired companies, we see have seen paid search in a wide variety of statuses. Some companies have done almost no paid search,...
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