As a function that needs to involve almost every part of the organization, including product, sales, marketing, and customer success, product marketing is a critical factor in successfully bringing a product to the market. This includes determining product positioning and messaging strategy and ensuring it is consistently leveraged across all channels. To develop a strong product marketing strategy requires partnering closely with relevant stakeholders across the organization to define buyer personas, understand and map the customer journey, and surface the best ways to ensure your target customers know about your product and the benefits it can deliver. Product marketing goes beyond initial product launch and should be an interactive process driven by a closed feedback loop that leverages customer feedback to drive product development and optimize sales and marketing strategy.