Offensive Security
Offensive Security is the market-leading provider of hands-on penetration testing training and certifications for information security professionals.
Conversion Optimization
We partner with internal stakeholders to move leads through the funnel successfully and efficiently. Our approach is deeply rooted in an A/B testing and all decisions are made based on data. We always start with a review of tracking capabilities and reporting infrastructure. Once we are confident that we can cleanly and accurately measure business-level impact, we evaluate performance of the existing funnel in order to surface the lowest hanging opportunities. Then we systematically test best practices and tactics in an effort to optimize conversion rates throughout the funnel and drive top line growth.
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