We recently worked with a B2B SaaS client that had a single employee in marketing. The woman, who assumes the marketing leadership role, has worked at the company for years. She’s built up significant knowledge about the business and the industry. ...
Is your B2B SaaS company taking full advantage of reviews? While everyone is familiar with Yelp or Amazon ratings within the B2C space when it comes to B2B SaaS many of our clients are not familiar with the opportunities that exist on B2B review sites. This is a...
An exercise we urge all of our clients to do during a GTM working session is to whiteboard your sales funnel process, in real-time, as a team. I guarantee you will be surprised, and at times, frustrated as the team attempts to document precisely what happens to a lead...
Here’s a question for you – if a user never engages meaningfully with your platform during a free trial, did the free trial ever actually exist? People, even B2B buyers, like free things so it is no surprise that a free trial offer is a relatively...
There have been countless articles written about how the B2B buying journey has become much more complex as users do extensive research across multiple channels prior to engaging with a company. The common suggestion in these...
Preparing for a board meeting, especially one the first ones after receiving an investment, is nothing short of stressful. It’s all hands on deck, across the organization, in the weeks leading up to the meeting – pulling the data, crafting a story, finding the...
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