Hello and welcome to Closing the Growth Gap!I’m Ben Scandlen, co-founder of Mosaic Growth Solutions. Here, I share my insights on the most interesting topics in growth and marketing, based on my experience assessing hundreds of B2B SaaS companies and helping...
Have you seen the Jerry Seinfeld bit on Life cereal? He says: Too much arrogance.Everywhere.Even the food industry.Where in the world do you get your balls to call a breakfast cereal LIFE?What do they see in their little square oat cereal that makes them think that it...
Welcome to “Closing the Growth Gap,” your go-to resource for insights on achieving rapid growth in the B2B SaaS industry. I’m Ben Scandlen, co-founder of Mosaic Growth Solutions, and I’m joined today by my fellow co-founder, Neew Patel....
A major part of Mosaic’s growth marketing assessment is the marketing maturity analysis in which we seek to understand and benchmark the sophistication of an organization’s marketing-led growth strategy and capabilities as well as that of its direct competitors. Doing...
As a private equity investor, your objective is crystal clear—maximize value across your portfolio. As a leader of a growth equity backed company, you understand that speed is a critical component to success. The board wants to see successful traction against the low...
Your company just closed an equity deal. You have your work cut-out – developing a strategy to realize new growth goals, addressing critical talent gaps, the list goes on. The first board meeting is a month away. You are focused on demonstrating early progress and...
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