Marketing Strategy


Assessing Marketing Maturity & Competitive Analysis

A major part of Mosaicโ€™s growth marketing assessment is the marketing maturity analysis in which we seek to understand and benchmark the sophistication of an organizationโ€™s marketing-led growth strategy and capabilities as well as that of its direct competitors. Doing...

Why Some Companies Struggle With Fast Growth Post-Investment

As a private equity investor, your objective is crystal clearโ€”maximize value across your portfolio. As a leader of a growth equity backed company, you understand that speed is a critical component to success. The board wants to see successful traction against the low...
Accelerating B2B SaaS Growth: Insights from Greg Fischer

Accelerating B2B SaaS Growth: Insights from Greg Fischer

In a recent interview with Greg Fischer, founder of Force Multiplier Strategy, critical insights were shared on driving growth for B2B SaaS companies. With over two decades of experience in creative advertising and a mission to help brands deliver more value, Fischer...