Business
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Nailing Your First-ish Board Meeting
Preparing for a board meeting, especially one the first ones after receiving an investment, is nothing short of stressful. Itโs all hands on deck, across the organization, in the weeks leading up to the meeting – pulling the data, crafting a story, finding the...
The Key to Building Better Buyer Personas for B2B SaaS
Delivering a best-in-class customer experience, one that truly elevates your brand from the competition, involves more than an executive commitment to putting the customer first. To do this effectively, you need to understand your buyer as an actual person...
Identifying Core Funnel Performance Metrics for B2B SaaS
Achieving accurate, meaningful performance reporting can seem like an insurmountable task. As a result, many organizations simply de-prioritize this critical task. However, as we shared in a previous blog post โIf You Canโt Show It, Did It Really Happen? The Need...
What is Product-Led Growth for B2B SaaS Companies?
Product-led growth (PLG) is generating a lot of buzz in the B2B SaaS space, but few people can effectively describe what it is exactly. For me personally, I know it when I see it, but it can be challenging to introduce the concept of PLG to our...
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