Business

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The Importance of Agile Marketing in B2B SaaS

The Importance of Agile Marketing in B2B SaaS

A struggle many of our clients deal with is how to effectively manage marketing efforts in a way that is efficient, gives visibility on progress and resources and accomplishes goals within expected timelines. We have found that agile marketing is one of the best ways...
Getting Started with Content Development for B2B SaaS Companies

Getting Started with Content Development for B2B SaaS Companies

Content has long been and continues to be one of the most important components of an effective go-to-market motion.  For organizations that don’t have a well-defined content strategy, addressing content development can be extremely overwhelming.  We have...
Is Your Website Doing A Good Job?

Is Your Website Doing A Good Job?

Companies can pour a lot of time and money into updating websites. While a new look and feel is exciting and can be a great asset for brand building and awareness, the most important job of a B2B website is to further the buyer’s journey and optimize conversion. ...
The SEO Sanity Check(list) for New Websites

The SEO Sanity Check(list) for New Websites

It happened again. A client had contracted with an agency to build their website and was told by the agency that the agency would handle the SEO on the new website. Soon after our engagement started our client let us know the website was ready to launch and asked us...
A Great Meeting

A Great Meeting

We’ve discussed the importance of accurate performance reporting in previous Mosaic Minutes.  Not only is it a way to consistently track progress against goals but it is also a good way to spot potential problems.  In looking at a client’s...