In this Mosaic Minute, we are diving into how to market to potential customers based on their awareness. While “demand generation” is a commonly used and widely accepted marketing term, it’s actually a bit of a misnomer – marketing can’t actually generate...
We are going to start with the punchline upfront – most of your go-to-market teams are likely not focusing on the right buyer. To explain what I mean, let’s break your target market into 3 different groups. Total Addressable Market (TAM): This is the...
Mosaic Minute – 12-8-2021 As growth consultants in the B2B software space, we’ve learned a thing or two about what it takes to scale a high-growth company. To start, we realize how difficult and all-consuming it can be. Content on best practices...
Mosaic Minute – 12/15/21 As growth consultants in the B2B software space, we’ve learned a thing or two about what it takes to scale a high-growth company, so we are sharing what we’ve learned about driving fast, efficient growth through a series of short,...
Paid search can be a critical component of a marketing plan designed to drive high-growth quickly. In our history of engaging with recently acquired companies, we see have seen paid search in a wide variety of statuses. Some companies have done almost no paid search,...
I just read this post from Wordsteam about the Google Ads Lead Form extensions. Below I give three reasons I am pretty excited about this and two big caveats: Reasons to be excited for Google Lead Forms Mobile conversion rates have always been...
We often put together dashboards that show performance for the current month against goals. This requires that we determine the percentage of the month already passed in order to build the forecast for the remainder of the month. Here is a formula for Google Sheets...
Annual strategic planning. We have all been there – hours, sometimes days, sequestered in a room with fellow executives, evaluating budgets line by line, setting business goals based on stakeholder expectations, and prioritizing limited resources. Time is spent...
What are the tools? I don’t know, they are different for every company. What I do know, is that your fastest growth will come from utilizing the assets that your company already has. These assets are there among your company’s vision, your company’s existing...
Scaling growth quickly is a challenge facing an increasing number of companies. Start ups, mid-growth, and well-established corporations alike need more than just growth; fast growth is required as investors and stakeholders are no longer comfortable waiting patiently...
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