Companies can pour a lot of time and money into updating websites. While a new look and feel is exciting and can be a great asset for brand building and awareness, the most important job of a B2B website is to further the buyer’s journey and optimize conversion. ...
Every major engagement we have had has involved a significant update of the client’s website and sometimes even multiple updates. We have come into these web projects at every stage. We have driven the updates, we have come in halfway through the project and we have...
It happened again. A client had contracted with an agency to build their website and was told by the agency that the agency would handle the SEO on the new website. Soon after our engagement started our client let us know the website was ready to launch and asked us...
It was a mess. We cracked open a client’s Hubspot instance to take a look at their lead scoring methodology and it was like spaghetti code, with many different, difficult-to-follow paths to creating a lead score. It gave us a headache just trying to trace...
We’ve discussed the importance of accurate performance reporting in previous Mosaic Minutes. Not only is it a way to consistently track progress against goals but it is also a good way to spot potential problems. In looking at a client’s...
This week we have been writing about organizational blind spots and how to avoid them. A lot of organizations think that data and reporting are good ways to overcome blind spots and they can be if you take the right approach. But, if you take the...
“The more we fixate on our own perspectives, the narrower our fields of vision — and our minds.” Katya Andresen, The Perception Paradox – Insight dwells in the places you don’t see, April 14, 2019, blog Following some of the coverage of the...
We recently worked with a B2B SaaS client that had a single employee in marketing. The woman, who assumes the marketing leadership role, has worked at the company for years. She’s built up significant knowledge about the business and the industry. ...
Is your B2B SaaS company taking full advantage of reviews? While everyone is familiar with Yelp or Amazon ratings within the B2C space when it comes to B2B SaaS many of our clients are not familiar with the opportunities that exist on B2B review sites. This is a...
What websites offer B2B reviews? The number of websites that offer B2B reviews is quickly growing. The original large player was G2, which started as G2 Crowd. The next big player is Capterra which is owned by Gartner and includes a number of websites that offer B2B...
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