We are passionate and driven marketers with extensive leadership and operating experience.

Our story started in 2016 when Ben and I were both working with the same mid-stage, private equity-backed information services company as part-time consultants. The business, which had innovative technology, an attractive total addressable market (TAM), and a hungry sales team, was struggling to reach its true potential mostly because it lacked both a clear vision for growth and a well-defined marketing strategy to lead the way.

Before delving into tactics, Ben and I partnered with stakeholders across the company to articulate a shared vision. With this as a true North, it became much easier to define specific goals, strategy, and tactics. Two years later, the company was growing at 50% year over year, driven largely by a successful brand refresh and revamped inbound marketing strategy, but also by simple focus, alignment, and discipline. It left Ben and I to wonder – how many other PE-backed companies could use this simple approach to achieve unprecedented growth?

We reached out to executives at various companies, across sizes, stages, and industries. While we were not surprised to hear that almost all of these executives spent a lot of time thinking about growth, we were shocked by how many admitted to not having a clear growth vision and a holistic marketing strategy that is directly tied to overall business goals. Very soon after, we created Mosaic Marketing Solution with a clear mission – leverage our deep marketing experience and proven process to help our clients to achieve unprecedented growth that is scalable, sustainable, and strongly aligned with the mission and goals of the organization.