2024 Reflections & Predictions from Mosaic Growth Solutions

Marketing Strategy

As most of you can attest to, 2023 was wild and challenging for B2B SaaS. Amid economic uncertainty, it was a year focused on recovering and regaining profitability. 

All signs (and industry experts) indicate that the worst is likely behind us. Although B2B SaaS organizations will have greater growth potential in 2024, realizing meaningful growth will undoubtedly remain a challenge because with opportunity comes higher expectations and fiercer competition. While we wait to see how macroeconomic factors and industry dynamics play out in 2024, B2B SaaS organizations should forge ahead with what we know is true:

  1. Maximizing productivity and efficiency are non-negotiables.
  2. Speed without compromising quality is a critical success factor.
  3. Investments in brand and marketing are essential to growth.
  4. Customer experience will dictate winners and losers. 

Bottom line – B2B SaaS organizations will need to maintain an unwavering focus on value creation; saying โ€œyesโ€ to everything is simply not an option anymore and prioritization is a must. With this backdrop in mind, we are excited to offer the Mosaic Growth Marketing Assessment (MGMA). Designed specifically for the B2B SaaS industry, Mosaicโ€™s proprietary methodology provides executives with a clear and actionable path toward maximum value creation while answering the following questions:

  • How healthy is our inbound marketing funnel? How does it compare to industry benchmarks? 
  • Is our current spend efficient or is there an opportunity to save costs without compromising performance? 
  • How are my competitors building their brands and generating demand? Is there anything we can take away from what they are doing or not doing today?
  • Are there any low-hanging (minimum effort/investment for biggest impact) opportunities to drive measurable growth over the next 6-12 months?
  • How much growth can we count on through executing efficiently and flawlessly on these opportunities flawlessly? 
  • Is my organization set up/ready to reach its growth potential?

Mosaic Growth Marketing Assessment

Engagement Length: 2-4 weeks

Cost: $50,000

Scope: Initial assessment + 6-month progress check-in

Output: Competitive analysis, inbound marketing assessment, performance benchmarking, highly actionable marketing plan tied directly to KPIs