Nailing Your First-ish Board Meeting

Nailing Your First-ish Board Meeting

Preparing for a board meeting, especially one the first ones after receiving an investment, is nothing short of stressful. Itโ€™s all hands on deck, across the organization, in the weeks leading up to the meeting – pulling the data, crafting a story, finding the...
The Key to Building Better Buyer Personas for B2B SaaS

The Key to Building Better Buyer Personas for B2B SaaS

Delivering a best-in-class customer experience, one that truly elevates your brand from the competition, involves more than an executive commitment to putting the customer first.  To do this effectively, you need to understand your buyer as an actual person...
Identifying Core Funnel Performance Metrics for B2B SaaS

Identifying Core Funnel Performance Metrics for B2B SaaS

Achieving accurate, meaningful performance reporting can seem like an insurmountable task. As a result, many organizations simply de-prioritize this critical task. However, as we shared in a previous blog post โ€œIf You Canโ€™t Show It, Did It Really Happen? The Need...