We partner with growth-oriented organizations to deliver measurable results.
Executive advisory services and go-to-market strategy for B2B SaaS companies.
Our Clients
Mosaic Growth Marketing Assessment
Start your journey from high product-market fit to category leader
Working directly with founders, executives, and advisors we conduct a proprietary analysis called the Mosaic Growth Marketing Assessment (MGMA). Designed specifically for growth-oriented B2B SaaS companies, the MGMA surfaces the fastest, most efficient path to maximizing value creation by gathering critical data and insights, including:
- Efficacy of current marketing and demand generation tactics
- Efficiency of current paid investments
- Inbound marketing funnel health and performance
- Competitive strategy and tactics
- Untapped opportunities to drive measurable growth in the next 6-12 months
- Whether your organization is set up to achieve transformational growth
Mosaic challenged us to think more critically about what drives our users – the legal professional and the parent – to seek or recommend a solution like ours and how the journey from awareness to engagement with our app unfolds. Building this “funnel” view of the business enabled us to more effectively identify opportunities to engage with our stakeholders at critical decision points and address areas of friction. As a new CEO coming in to a business where the original founders were still very actively involved, thinking about future growth and success through this new lens was productive and valuable for the entire team, old and new.
Nick VanWagner, CEO, OurFamilyWizard
It was clear when I joined the team that the company had quite a bit of catching up up to do with our direct competitors. We just weren’t getting the at-bats we deserved. Mosaic put together a plan that focused on proactively building our brand authority and awareness among our target audience, getting in front of potential buyers before they become active buyers, and in some cases, before they even realize they need an AR automation solution. We continue to use Mosaic’s work as a sort of marketing roadmap.
Karl Florida, CEO, Cforia